THE RHINELAND WAY

Jaap Peters has published titles including:

Niets nieuws onder de zon (with Rob Wetzels)

Bij welke reorganisatie werk jij? (with Hester Heringa)

Intensieve menshouderij (with Judith Pouw)

Mathieu Weggeman has published titles including:

Leidinggeven aan professionals? Niet doen!

Waarom zouden we doodgaan?

Kennismanagement: de praktijk

Jaap Peters

Mathieu Weggeman

The Rhineland Model

Reintroducing a European style of organisation

© 2010 Jaap Peters & Mathieu Weggeman

Uitgeverij Business Contact, Amsterdam

Translation: Kate Simms, To The Point Translations

Cover design: Studio Jan de Boer bNO

Book design: LINE UP boek en media bv

ISBN 9789047070160

Europe must believe

in its own dream

(Jeremy Rifkin in his book The European Dream)

About this booklet

This booklet tells the story of one organisational model within the Coordinated Market Economy. We believe in this organisational strategy, but we also are aware that there is opposition to it. This is why we and many others want to make a case for reassessing the principles of the Rhineland Model. As part of doing this, we have been giving many presentations dealing with this model’s mental legacy. Listeners find these presentations particularly inspiring.

At the end of a presentation, there are always two questions:

• ‘May I have the sheets?’ and

• ‘How can I follow the principles of the Rhineland Model?’

This booklet offers its readers a concise answer to these two questions. The booklet’s size means this answer is short, but it packs a punch. We have used the pareddown, bullet-list style of management thinking that we actually oppose, because to convince an opponent, you have to speak his language. We regularly refer to our (Dutch-language) website www.organiseren20.nl. Log on to find a more comprehensive explanation, to read interviews and to do the Rhineland test: a handy dialogue instrument to see to what extent your own organisation’s orientation resembles the Rhineland Model within the Coordinated Market Economy (CME) or perhaps, instead, the Anglo-American (AA) system.

In addition to viewing information on our website, you can delve more deeply into this topic by consulting the titles in the literature list. Should you want practical help, contact us. This booklet offers you a starting point in your search for organisational information.